Lucozade #itsOn

It’s Ireland’s first home game of the men’s six nations tomorrow, so it felt like a good time to share some new work.

Delighted to participate in the latest poster campaign for Lucozade Sport, Ireland’s number one sports drink brand, and the official hydration partner to ALL of Ireland’s rugby teams.

Taking the Lucozade Sport platform of ‘It’s On’, it celebrates both men’s and women’s teams equally. ‘Training only gets you so far’ acknowledges the importance of preparation, and at the same time suggests that it’s not quite enough – you need to add passion, teamwork and above all energy into the equation to succeed. The campaign encompasses the whole of Ireland (just like the teams themselves!).

Best of luck to the men’s team tomorrow! #itsOn